From early April, Horii Shichimeien increases the prices of their teas by an average of 15%. The rise varies depending on the teas and will be the highest for Gyokuro Oku no Yama (a carefully processed special tea from Shichimeien’s exclusive medieval tea garden) with a 50% increase.
As tea is an agricultural product, its quality is ever-changing. Depending on the weather and the amount of care the tea plantation receives, a harvest can be exceptionally good in one year and passable in another. Horii Shichimeien is one of the few producers whose mission is to provide equally high-quality teas year by year. They make remarkable efforts to compensate for the weather conditions and thoroughly test all their teas before releasing new batches to the market.
This exclusive focus on quality cannot be underrated, and Horii Shichimeien’s ambitions are paying off. Their name has become the emblem of superior tea, having an ever-stable position among award winners in all the tea competitions they participate in. Their tea was recognized and appreciated by the Imperial Family who honored the owner, Horii Chotaro for his important work in the field of tea.
Now, their strong position in the tea market is calling for changes. They decided to raise the quality even further and build a strong brand. They improved and modernized their factory and re-blended several teas, therefore customers receive renewed and improved premium products for the new prices. At Sazen Tea, we believe in the importance of quality. We would like to reach out to all tea lovers in the World and ask them for their continued support of Horii Shichimeien and the quality-focused Uji tea production.
Check out Horii Shichimeien’s most outstanding, award-winning teas here:
Nyūshō Gyokuro Tsuyu no Homare - TNP077
An elegant, umami-rich premium tea of the Goko cultivar.
Awarded both at the All Japan Competitive Tea Exhibition and the Kansai Tea Competition.
Gyokuro Meigyoku - TTY113
Awarded among the TOP 3 teas in the Gyokuro Tea category at the annual All Japan Tea Exhibition.
A tea light in color but unforgettable in taste. Its rich, profound, savory aromas would impress any Gyokuro enthusiast.
Nyūshō Sencha Homare no Kaori - TNP078
Awarded at the Kansai Tea Competition.
It is not only sweet and aromatic, but the beautiful needle-shaped leaves are also a sight to behold.
Premium Matcha Narino - HSM018
Made of pure Narino tea cultivar from the tea fields shaded for more than 50 days.
Exclusive limited edited single-origin matcha
Matcha Homare no Mukashi - HSM005
Awarded at the Kansai Tea Competition.
It exudes a silky smooth, light-hearted sweetness and magnificent flavors.
Matcha Chōkō no Mukashi - HSM004
Awarded at the Kansai Tea Competition.
The highest quality matcha that Horii Shichimeien proudly presents.
Matcha Oku no Yama - HSM003
Exclusive limited edited single-origin matcha from Shichimeien’s exclusive medieval tea garden.
Matcha Mumon - HSM002
Made of pure Asahi tea cultivar without blending.
With its thrillingly rich aroma and full-bodied, unique flavors, this tea is unlike any other.
Matcha Narino - HSM001
Special powdered green tea made of pure Narino tea cultivar without blending. Its exquisite fragrance instantly captivates, exuding fantastic freshness and special intangible beauty, and boasts a unique, sweet, creamy flavor.
